Social Campaign
After two years of no contact, people were ready to get out and kiss again. Applebee’s, the #1 Date Night spot, created an excuse. In partnership with Winky Lux, created four savory lip glosses modeled after the taste and look of our four flavored wing sauces. Boy, they were delicious.
Awards:
CANNES LION – BRONZE / PR / SOCIAL ENGAGEMENT & INFLUENCER MARKETING
ONE SHOW – SHORTLIST / BRANDED ENTERTAINMENT / MUSIC VIDEOS
ONE SHOW – SHORTLIST / SOCIAL MEDIA / ACTIVE ENGAGEMENT + CALL TO ACTION
PRWEEK US AWARDS – SHORTLIST / BEST IN CREATIVE EXCELLENCE
PRWEEK US AWARDS – HONORABLE MENTION / BEST IN INTEGRATION
PRWEEK US AWARDS – HONORABLE MENTION / BEST CONSUMER LAUNCH
PRWEEK GLOBAL AWARDS – SHORTLIST/ BEST INFLUENCER MARKETING CAMPAIGN
Press:
THE TONIGHT SHOW STARRING JIMMY FALLON
ALLURE & MORE.